Ruth West is a creative technologist bridging big data‚ visualization‚ sonification‚ virtual and augmented‚ reality‚ 3D fabrication‚ and social and mobile media with domains such as neuroscience‚ genomics‚ astronomy‚ urban ecology‚ microbiome‚ entertainment and digital remix culture. She creates works with multiple entry points that can exist concurrently as aesthetic experiences‚ cultural interventions or entertainment and serve as the basis for artistically-impelled scientific inquiry and tools. This results in technology R&D‚ novel artworks‚ large-scale public engagement and entertainment experiences‚ new knowledge and insight‚ cross-disciplinary educational and research opportunities and industry-academic-community partnerships.